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Carbon Blade

22/08/2014 08:53

Introducing the Oakley Carbon Blade:

http://www.spectaclesdirect.co.uk/carbon-blade-9174-06-polarised.html

 

The Carbon Blade™ is a sculpture of ultra-fibre, a combination of lightweight titanium and carbon fibre.

 

Now accented with the iconic colours of Ferrari each frame feature a laser-etched logo at the corner of the lens, as well as a logo embossed Microfibre bag and a custom case making each edition a collectible. 

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Modo

15/08/2014 08:19

Showroom Exclusive:


http://www.spectaclesdirect.co.uk/contacts/


Modo was born in 1990 in Soho, New York under the entrepreneurial spirit of its founder, Alessandro Lanaro. Modo has evolved into a company that designs, manufactures and distributes a successful portfolio of house brands.

Come in store or contact us on the above link for more details.



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Oakley - The History:

07/08/2014 08:12

Where it all began:

 

http://www.spectaclesdirect.co.uk/oakley.html

 

In 1975, Jim Jannard went into business for himself after questioning the limit of industry standard's. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there.

 

Jim's first 17 years focused on MX racing and developed superior handgrip technology. He then developed the O Frame Goggle with a lens curved in the perfect arc of a cylinder giving superior peripheral and optical clarity. 

 

The first world-class competitor to approach the company was Greg LeMond, who became a three-time winner of the Tour de France. Other pros like Scott Tinley and Mark Allen demanded the performance and protection offered by Eyeshades®.

 

Jim went back to his lab and started reinventing sunglasses for sports. Few believed it could be done successfully, and most thought the industry’s big companies could not be challenged. Jim used innovations from his previous inventions to create “Eyeshades®,” a design that began an evolution of eyewear from generic accessory to vital equipment.

 

Today, Jannard’s brand has become the mark of excellence and the solution to challenges facing thosewho cannot compromise on performance.


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Ray-Ban LiteForce

31/07/2014 08:31

Ray-Ban Light-Ray Glasses and Sunglasses now available:

 

http://www.spectaclesdirect.co.uk/catalogsearch/result/?q=lightray

 

Made of 100% Titanium Alloy, these ultra light frames use patented nose-pads for a perfect equalisation of weight.

With mono-block hinges that avoid the use of welding and screws to minimise movements.

Also, for the first time, the launch of a Light-Ray sun model that combines the technological features of Light-Ray with the benefits of a Ray-Ban sun lens.



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New Collection!

25/07/2014 08:11

Prada Journal Collection:

 

http://www.spectaclesdirect.co.uk/vpr-03r-1ab.html

 

The new Prada Journal collection reinterprets the classics, with this timeless rectangular optical frame for men, now presented in a new ultra-lightweight version. Sleek profiles and bold lines are combined with a clean, essential design.

 

This model comes in Black and Matte Black, as well as grey or striped Tortoise.

 

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2 FOR 1

18/07/2014 08:28

On-line Exclusive:

 

http://www.spectaclesdirect.co.uk/2for1.html

 

2 for 1 on a selection of frames, get the look for less! FREE prescription lenses included.

Mix and match your glasses and get 2 Different styles for the price of one!

 

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Ray-Ban

12/07/2014 08:23

A Brief History

 

http://www.spectaclesdirect.co.uk/prescription-sunglasses.html?manufacturer=231


As new airplanes allowed people to fly higher and farther, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness.


In 1929 The United States Air Force issued a commission for sunglasses that would perform under extreme conditions.
The revolutionary, winning design, was a gold Aviator with G15 lenses. The Ray-Ban brand name was patented in 1937 and is considered the birth of the brand.


The aviator would be followed by more iconic models including the Cockpit, Wayfarer and Clubmaster.


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Prada, A Brief History

19/06/2014 08:27

Prada, a brief history:

 

http://www.spectaclesdirect.co.uk/prada.html

 

Prada was founded in 1913 in Milan when Mario Prada opened a luxury leather travel goods store, which became popular amongst European aristocracy. Prada's turning point was in the '70s when Mario's daughter, Miuccia Prada, became the president of the company. Launching her first ready-to-wear collection in 1989, Prada has over the decades catapulted into the fashion world, marked as a designer to watch

 

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Oakley Sunglasses with your prescription? Why not?

 

http://www.spectaclesdirect.co.uk/prescription-sunglasses.html?manufacturer=319


Oakley Rx lenses are custom made to your individual prescription. High Definition Optics® (HDO®) provides unbeatable clarity across the entire lens contour, and additional lens options let you maximize performance.

Simply e-mail a copy of your prescription to info@spectaclesdirect.co.uk with the frame and lens colour you would like and we'll give you a quote.

 



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Ray-Ban Wayfarer

10/06/2014 08:29

Fun Fact - The Original Wayfarer:

 

In the wake of WWII, Hollywood was having an increasingly powerful impact on what people wore. The Ray-Ban Wayfarer model was launched in 1952, and once they had been seen on screen legends such as James Dean in 1955’s Rebel Without a Cause and later on Audrey Hepburn in 1961’s Breakfast at Tiffany’s, Ray-Ban Wayfarer became one of the most instantly recognizable fashion accessories ever.

Click Here to make an Icon yours today!

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