Where it all began:
In 1975, Jim Jannard went into business for himself after questioning the limit of industry standard's. Jim started Oakley with $300 and the simple idea of making products that work better and look better than anything else out there.
Jim's first 17 years focused on MX racing and developed superior handgrip technology. He then developed the O Frame Goggle with a lens curved in the perfect arc of a cylinder giving superior peripheral and optical clarity.
The first world-class competitor to approach the company was Greg LeMond, who became a three-time winner of the Tour de France. Other pros like Scott Tinley and Mark Allen demanded the performance and protection offered by Eyeshades®.
Jim went back to his lab and started reinventing sunglasses for sports. Few believed it could be done successfully, and most thought the industry’s big companies could not be challenged. Jim used innovations from his previous inventions to create “Eyeshades®,” a design that began an evolution of eyewear from generic accessory to vital equipment.
Today, Jannard’s brand has become the mark of excellence and the solution to challenges facing thosewho cannot compromise on performance.
Posted By Spectacles Direct